strategy

Good work starts with clarity.

Makala Working Studio Shot 4
(Ways to work)
Strategy brings clarity before the creative work begins. We look at what's working, what's getting in the way and what your audience actually needs, so every decision that follows has a clear purpose.

Website Audits

What's working, and what's getting in the way?
Finding opportunities for improvement
We review your existing website to understand how well it's working for your business and its users. From usability and navigation to content and performance, we identify friction points, uncover opportunities and provide practical recommendations for what to improve next.
UX Audit
Usability Review
Content Review
Prioritised Recommendations

UX Strategy

What are we trying to achieve?
Giving every decision a direction
We connect your business goals with the needs of your users to establish a clear direction for your digital experience. By identifying challenges, opportunities and priorities, we create a strategic foundation that guides design decisions and keeps the work focused on what matters.
User Journeys
Experience Strategy
UX Roadmap
Feature Prioritisation

Information Architecture

How should everything fit together?
Making complex information feel simple
We organise content, navigation and user pathways around how people actually think and behave. By creating logical structures and clear hierarchies, we make information easier to find, understand and use, helping visitors get where they need to go without unnecessary friction.
Sitemaps
Navigation Structure
Content Hierarchy
User Flows

Research & Discovery

What do we need to understand first?
Asking the right questions from the start
We explore your business, audience and existing digital experience to understand the challenges worth solving. Through discovery sessions, research and analysis, we uncover insights that inform the direction of your project and help ensure the work that follows is grounded in understanding rather than assumptions.
Workshops
Competitor Analysis
User Research
Discovery Findings
(how we work)

Our process

01
Discover
Understand your business, users and goals through research, workshops and discovery.
Stakeholder Workshops
Research
Analytics Review
Competitor Analysis
02
Define
Translate insights into a clear strategy, information architecture and roadmap.
Information Architecture
User Flows
Content Strategy
Project Roadmap
03
Design
Create intuitive, accessible experiences through wireframes, prototypes and visual design.
Wireframes
Prototypes
Design Systems
Accessibillity
04
Build
Develop, test and launch scalable digital experiences that perform.
Webflow Development
CMS
Quality Assurance & Testing
SEO & Performance
05
Evolve
Support, refine and expand your digital products as your business grows.
Product Enhancements
Digital Campaigns
Design Support
Ongoing Optimisation
(TESTIMONIALS)

What they have to say

“Makala took the time to understand our business, the services we provide and how our clients engage with us. She developed a professional, easy-to-navigate website that clearly communicates our expertise and experience. The design exceeded our expectations, and we wouldn't hesitate to recommend Formible to other organisations.”

Bruce Bromley

Disability Access Consultants

Send us a message

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